Two Metro Vancouver realtors are taking a group of about 30 potential homebuyers out for a night on the town that includes drinks, appetizers and a limo ride. Along the way, the group will visit The Pint pub, as well as five funky homes that are for sale in Vancouver.
The “crib crawl” is an attempt by realtor brothers Jordan and Russ Macnab to attract potential buyers in a slow real estate market. It’s not the only tactic realtors are trying — others have offered kayaks and bicycle giveaways and free gym memberships with home purchases.
“The market is dead right now, so we’ve got to do something. Buyers are really hesitant,” Macnab said. “We’re trying to generate some traffic by thinking outside of the box.”
The brothers hire a crew to help out with the production of each video, and Russ, the self-described “techie” of the brothers, operates the drone.
“You can use them in apartments and lofts, stuff like that, but where it comes into play is with these big mansions that have awesome yards and huge pools and grand entrances that I can fly through the front door,” he said. “Those are the houses that are gonna stand out and make use of that.”
“Right now the buzz is awesome,” Jordan said. “People want their property to have this angle first, so it’s going to be busy. We’re going to be busy.”
Their promotional video says they've been at if for a year, but it seems the video business hasn't been a big success - yet.
Well, hopefully their optimism is well placed. Because if you read between the lines they clearly aren't having too much success closing on actual real estate sales. Hence the branching out into real estate video production.
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