Rogers Communications is expanding into the real estate business.
The mobile and cable giant has applied to become a licensed real estate brokerage right across Canada and is aiming to relaunch its five-year-old website Zoocasa.com in May as a unique, one-stop-shopping site for homebuyers.
It’s aimed at going far beyond U.S.-based property listing services such as Zillow and Trulia which have revolutionized house hunting south of the border by providing critical data that can help potential buyers assess the value of a property from the comfort of their home computer.
While those sites link to licensed realtors who buy spots on the sites, Rogers intends to go a big step beyond that: Zoocasa will make sure its online directory of agents are vetted, knowledgeable realtors with a proven track record of making sales and providing superior customer service, said Zoocasa president Carolyn Beatty.
Beatty stressed the new site isn’t meant to cut realtors out of the home-buying equation but, instead, ensure that consumers now looking for houses online can go the next step digitally as well, finding a realtor they can check out through the site and feel they can trust to finish the deal.
They have the leg up, but will they change their secretive ways fast enough?
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