Friday, May 17, 2013

Former MAC Marketing sales manager disciplined by RECBC. Was she working for (or with) MAC at the time?



Meet Sharon Matsumoto.


According to the RECBC, Sharon Tomoko Matsumoto - currently unlicensed - entered into a Consent Order with the Council that, while licensed as a representative with Multiple Realty Ltd., Vancouver, she committed professional misconduct within the meaning of section 35(1)(a) of the Real Estate Services Act in that she:
  • (a) contravened section 7(3)(a) of the Real Estate Services Act in that she was employed as a sales manager with, and provided real estate services in that capacity for, a developer, all of which real estate services were provided to the developer separate and apart from the brokerage; and
  • (b) contravened section 7(3)(b) of the Real Estate Services Act in that she accepted, independent of the brokerage, remuneration paid to her directly from the developer, in relation to the real estate services provided to the developer.
The RECBC ruled that she: (a) be reprimanded; (b) successfully complete the Real Estate Trading Services Remedial Education Course; and (c) pay enforcement expenses to the Council in the amount of $1,250.00.

Not being too familiar with the legalese here, we note the passage that says while she was a representative of Multiple Realty Ltd she committed professional misconduct by being "employed as a sales manager with, and provided real estate services in that capacity for, a developer, all of which real estate services were provided to the developer separate and apart from the brokerage"

And that she "accepted, independent of the brokerage, remuneration paid to her directly from the developer, in relation to the real estate services provided to the developer."

What exactly does that mean? 

It seems to suggest while she was working for Multiple Realty Ltd., she was also working as a sales manager selling real estate for someone else - for a developer.

It's the term 'sales manager' that caught our eye. Faithful readers will recognize that as one of the titles from the players in the MAC Marketing fiasco back in February. Naturally we felt compelled to googled the terms "Sharon Matsumoto" and "MAC Marketing Solutions." 

Guess what comes up?



Click on that google link that says 'Sharon Matsumoto of MAC Marketing Solutions Inc is a REALTOR' and you are taken to a real estate agent data base that lists Matsumoto and the address for MAC Marketing Solutions:


Hmmm....

What does LinkedIn tell us:



Matsumoto is listed as Sales Manager for Ledingham McAllister, a developer, and has worked for them since January 2012 to present. She also just happens to have been a Sales Manager for MAC Marketing Solutions from 2007 to 2009.

Okay... so maybe the real estate data base simply contains out-of-date data. Maybe she used to work for MAC but now works for the developer.

Curiously when you do a google search. you come across a number projects in which Ledingham McAllister and MAC Marketing Solutions are listed together, projects like Aviara in Burnaby:


You have to wonder... if it's a Ledingham McAllister development that's the centre of the RECBC disciplinary decision, you don't suppose it's one that MAC was also marketing do you?

If so was Matsumoto indirectly working for MAC Marketing when this breach of conduct was committed? Was she leading the MAC sales team at the development?

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15 comments:

  1. Check this out !!

    A day later, another MAC Director of Sales, fined and suspended by the R E council !

    http://www.recbc.ca/2013/05/janet-marie-kathleen-frost-maverick-real-estate-corp-delta/

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  2. Sharon Matsumoto..

    The name does not sound Chinese..(as in the unscrupulous Chinese realtors and sales people posing as investors and buyers)

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    Replies
    1. Good observation Sherlock..... say, when's the last time you had sushi?

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    2. lol..
      you must be a Chinese realtor

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    3. Matsumoto is a Ukranian name. Seriously...I am sure of that!!!

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  3. i am still wondering why if real estate is such hot commodity that marketing it to us is such an expensive and lucrative proposition... i want to know how much of my hard earned mortgage dollars are going to marketing scams, errr I mean fees.

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  4. Wherever there is easy money to be made; all sorts of scam artists and lazy grifters will congregate. RE is the epitome of easy scam money.

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  5. Wow.....a $1000 fine,that'll teach 'em to get caught!

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  6. nice blog, but I'm wondering why 'the greater fool' link is often missing in action on the side bar, I like to keep my bookmark stokes to a minimum

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  7. Director of Marketing at MAC - suspended for misconduct !

    Janet Frost

    Director of Sales at MAC Marketing Solutions



    Sales Manager
    Maverick Real Estate
    2006 – 2007 (1 year)


    Real Estate Council Suspension :-

    Respondent: Janet Marie Kathleen Frost

    File: 09-554

    Date of Consent Order: April 17, 2013

    Issue: Janet Marie Kathleen Frost, representative, entered into a Consent Order with the Council that, while licensed with Maverick Real Estate Corporation, Delta, she committed professional misconduct within the meaning of section 35(1)(a) of the Real Estate Services Act in that she failed to act with reasonable care and skill, in relation to a development in Calgary, in that she:

    (a) marketed and sold Alberta development units in British Columbia, without a disclosure statement for those units filed with the Superintendent of Real Estate in British Columbia;

    (b) received deposits in British Columbia, from British Columbia residents and forwarded them to the developer’s Alberta sales centre with the expectation that they would be provided to an Alberta lawyer, rather than ensuring that the deposits were held in a trust account in a savings institution in British Columbia;

    (c) failed to act in the best interests of the buyers and disclose all known material information about the property, including the fact that the development was being marketed in British Columbia without a disclosure statement filed with the Superintendent of Real Estate or that their deposit monies might be at risk once the deposits were paid out of the trust of the developer’s lawyer to the developer, contrary to sections 3-3(1)(a) and 3-3(1)(f) of the Council Rules;

    (d) failed to disclose the nature of the representation that she was providing to the buyers, whether she was providing real estate services on behalf of the developer and receiving remuneration from the developer, contrary to section 5-10 of the Council Rules;

    (e) failed to disclose, in writing, prior to the buyers entering into contracts for the purchase of the property, the source and amount of the remuneration she received or anticipated receiving, contrary to section 5-11 of the Council Rules;

    (f) permitted A.H.’s name to be placed on each of the contracts she wrote when A.H. was not providing real estate services to the buyers prior to the acceptance of the buyers’ contracts for purchase of the properties, contrary to section 3-4 of the Council Rules; and

    (g) failed to submit the trade records for the D.R. and R.R. transaction, the D.M. and M.M. transaction and the Y.H. Inc. transaction to the brokerage, contrary to section 3-2(1) of the Council Rules.

    Result: Janet Marie Kathleen Frost was subject to an Order of a discipline committee that she: (a) be suspended for twenty-one days, from June 12, 2013 to July 2, 2013 (inclusive); (b) successfully complete the Real Estate Trading Services Remedial Education Course; and (c) pay enforcement expenses to the Council in the amount of $1,000.00.

    P: May 16, 2013 R: May 16, 2018

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  8. OMG.......$1,250......

    She will easily earn that back in a few hours in motel room.

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  9. Tread carefully on this one.

    Appears to be a case of double-dipping (ie. employee taking on additional work/payment from the developer whilst employed by the marketing agency or vice versa) which breaches terms of the realty association, but doesn't constitute negligent behaviour to the determinent of joe consumer.

    The interests of developers (Ledingham) and marketing companies (MAC) they hire to market their properties are largely aligned. And the movement of sales staff between the two is very active/liquid. That she was paid by both is perfectly legal and subject to the employment terms of her respective employers, which one (the realty association) appears to have taken umbrage with perhaps for conflict-of-interest or disclosure reasons.

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  10. $1250 fine? Wow, in the finance industry fines would easily be in the $10,000+. What a joke.

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  11. Hopefully CTV did a better job of checking out the story for their news item last night about Parc Riviera. Wonder if Village Whisperer will find out that Lowell Ip is a realtor for Parc? Just seems like a made up name.

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  12. yes that name & face do not relate she goes very good buy yes pure bs

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