Ms Briggs is a Sales Director at MAC Marketing Solutions and has been with the firm since 2004.
Here's her LinkedIn profile:
Her bio on the Ultimate Hockey Show says:
Melanie Briggs is best known by her legions of male fans as co-host of M-Style on Men TV. Mel was also seen nationally as a reporter for Global's Inside Entertainment and Movie Central's Inside Movies.
"All I can say is that I deeply apologize for having misled the media for being there. We were busy and I don't know if the girls were put up to it, or just put on the spot, or if it happened spontaneously."
When queried by the Vancouver Province Newspaper as to whether the two employees were asked to play roles by bosses, he said,
“I did not... it didn’t come from the top. I don’t believe it happened on an order."
Back to Ms. Briggs.
It may interest you to know that Melanie Briggs was involved in this January 25th, 2012 CBC news story which was a CNY pre-cusor story for last year's Chinese New Year sales blitz.:
Real estate agents in and around Vancouver are expecting big things this week, thanks to the Lunar New Year, which is typically a great time for sales.
Real estate agent Malcolm Hasman showed four Chinese families through a $7.8 million mansion in West Vancouver on Tuesday. The home has panoramic views, two kitchens and even a heated driveway.
UBC Prof. Duanduan Li says the Year of the Dragon is auspicious for big changes, including big purchases.
"In the last two days, I’ve had non-stop telephone calls from all the top Chinese agents in the city to show my properties,” Hasman said.
With recent volatility in the stock market, buyers could be even more eager to invest in property, said Melanie Briggs, of MAC Marketing.
“Based on what we've seen in years past in our downtown projects, we've definitely seen at least double the volume of sales,” said Briggs. “So I wouldn't be surprised if we were to see triple the number of sales.
(a sales period which, as we now know, was an absolute flop because the wave of Asian buyers failed to materialize)
Given Briggs' background, and her apparent lead role in things media-related for MAC, you've got to assume she played a prominent role in co-ordinating and setting the stage for the company's TV media foray with CBC and CTV on February 9th of this year.
Supposedly "the girls" found themselves in the position of perpetrating this fraud without senior MAC management knowing and intervening.
Where was Melanie Briggs?
Update: The post originally identified the CBC news story of January 25th as 2013 when it is in fact from 2012. That has been corrected.
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