- We've told you about fake condo line ups (wherein ads appeared on craigslist for people to stand in line for condo pre-sales).
- We've told you about fake press photo opportunities.
- We've covered incidents where realtors have been caught posing as fake buyers.
Attached to the story was this picture gallery showing you this gaudy home, presumably for sale on this property:
The Vancouver Sun last week published a story and photo gallery online about a West Vancouver waterfront home at 3810 Marine Drive listed for $38 million. The Sun has since learned that the photos on the listing realtor’s website are artist’s renderings and not photos of the actual home on the property. The home on the property is a rancher/bungalow built in 1964. Realtor Laura McLaren says the images on her website depicting a mansion “are renderings of what could be built on this property.”
But as Many Franks said, "Of the 19 images on the realtor’s website, two thirds are total fiction. There are only two photographs of the actual house you’d get with your $38 million. None of the interior fantasies include any indication that they don’t really exist."
Even if the press came across the listing on their own and published their story without any prodding from someone in R/E, what the hell is going on in the real estate industry?
Is it not a deception to list this property with these pictures without clearly indicating that the fictitious house isn't really there? Doesn't transparency demand at least a prominent notation that the house pictured in the majority of the listing photos does not exist?
Certainly the lack of transparency fooled the Vancouver Sun into running this story!
Was the whole purpose of the fake pictures a means to garner free advertising as the media runs this as a "news story"? Would any media outlet have run this story without those pictures? We think the fact the Vancouver Sun promptly removed their story when they learned the house didn't exist speaks volumes.
How is it that the Real Estate Council of BC stands by and seemingly allows the public/press to be continuously mislead?
The integrity of the industry is at stake here.
Is anyone looking out for the public in all of this?
I would love to hear the personal thoughts of some of the realtors out there in the comments section of this posting.
UPDATE: The listing on the homepage of the realtor has now been modified and all the "fake" house pictures have been removed with the exception of the one exterior pic. That single exterior pic used to be the lead pic for the listing, now it is not (it's number 7 in the thumbnails below). Still unclear why that one pic is even there to begin with.
UPDATE 2: The "fake" house image on the listing on the homepage of the realtor has now been modified to indicate it is an image of what 'could' be constructed on the property.
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