For over ten years, MAC Marketing Solutions has strived for excellence built on a foundation of honesty, integrity and professionalism. This was rocked 10 days ago when poor judgment resulted in an inappropriate and uncharacteristic incident. I apologize for that incident and pledge that nothing like this will ever happen again at MAC. Having had the opportunity to assess the situation I have taken decisive actions. Although it will take time, we hope that we can earn back our good reputation and your trust. This situation has been difficult for everyone and as a company, we will learn from this, grow stronger and be better for it.
Cameron McNeillPresident, MAC Marketing Solutions
A senior manager at MAC Marketing Solutions has left the company in the wake of a scandal that involved the company's employees pretending to be daughters of wealthy Chinese parents who wanted to celebrate Chinese New Year by buying a condominium.
McNeill would not name the senior manager nor say whether he fired the employee or the person quit.
"Some poor judgments were made and those poor judgments led to unfortunate circumstances," McNeill told BIV earlier today.
"I'm not going to say that my investigation is finished entirely but I have a much clearer picture. There's going to be more things that may come to light but I've spoken with everyone on the site that day and I have a much clearer picture of what transpired."
In an email to CBC, MAC Marketing owner Cameron McNeill writes he implemented "appropriate actions" vs employees who duped media and that he accepted the resignation of a "MAC senior manager." But, McNeill won't comment on specifics, citing privacy concerns.
Statement from MAC Marketing doesn't elaborate on what "decisive actions" it took, or who was fired/resigned after duping media.
In the meantime, let's look at what we have been told. Who was the senior manager "fired/resigned"?
That only leaves the blonde woman who conducted the sales tour of the display suite with "the girls":
It appears to be an admission that "the girls" didn't act on their own. Is McNeill saying "the girls" were ordered to participate in this charade for fear of losing their jobs?
If not, what are the repercussions for them? If they weren't ordered, it confirms that there was a group of people perpetrating this fraud. And just because one senior manager has resigned, the issue is far from over.
Real Estate Council Investigates Condominium Marketing Complaints
Real estate licensees may be aware of recent media reports with respect to the marketing practices of some real estate licensees involved in the sale of condominium developments. The Council is currently investigating these matters to determine whether or not the activities reported on may constitute breaches of licensees' professional obligations under the Real Estate Services Act.
Neither will the Federal Competition Bureau of Canada (and we are still attempting to confirm they are actually investigating this complaint as described yesterday).
And given their involvement in this scandal as the ones who were duped, it's hard to believe the TV press is simply going to walk away from this story because MAC sent out an email.
If they did, can you imagine how bad they would look after the fact?
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