In what seems like a horrendous, natural progression, the ad blitz seemed to pass right through Christmas this year.
In year's past it seemed we would at least get a reprieve Christmas Eve until Christmas night.
The fanaticism and fervor of this year’s Black Friday did not disappoint. There was hair tugging at the Wii U display in Target, a shooting outside of Wal-Mart and long lines as consumers nationwide waited to bust down the doors the day after Thanksgiving.
But while Black Friday did not disappoint, the even bigger success story here is that of Cyber Monday’s explosive sales growth in light of a quickly evolving retail landscape. This analysis puts together the numbers behind both major sales dates, comparing traditional versus online shopping, to find 3 key takeaways:
- Black Friday 2012 outperformed the past 5 years in stock market performance, while Cyber Monday 2012 was likely the busiest ecommerce day in history;
- Traditional shoppers became more tech savvy consumers this year both online and in stores, with in-person shoppers using both apps and smartphones to try to secure better deals;
- Online shopping exploded on both Black Friday and Cyber Monday, seeing higher conversion rates this year.
The 2012 holiday season may have been the worst for retailers since the financial crisis, with sales growth far below expectations, forcing many to offer massive post-Christmas discounts in hopes of shedding excess inventory.
As we watch the news tonight about the huge the success experienced by cramped stores across the nation today... I wonder what retail reports several weeks from now will tell us?
With record levels of personal debt in Canada, will the orgy prove not to be quite the success being portrayed in the media tonight?
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